El Camino - Logo Presentation
El Camino - Business Cards
El Camino - Stationery & Packaging



A coffee shop and cafe located in the Bo-Kaap in Cape Town. The logo was inspired by wanderlust and travel, incorporating a compass. The owners and soul mates met each other doing the Camino de Santiago and the eatery’s name stems from there. The overall feel was rustic, road signs on the roads less travelled. The western inspired typeface is compilimented by simple straight lines to keep a current, simplistic feeling within the brand.