A modern kids clothing brand, for your little millennial. This was a branding project for the botique company.
The logo features a teepee tent, which speaks to childhood and the imagination in a figurative sense, it also converys the message of playtime clothing. Clothes that you as a parent want to dress your kid in, but are still comfortable and practical for your little one. A pretty, yet gender neutral palette was chosen and geometric hand drawn patterns are a detailed featured of the brand.